One the most common questions I get from customers is “What color makeup should I wear?”  This can apply to foundation, blush, eye shadow, lipstick and a variety of makeup products.  For most consumers, there’s uncertainty about which colors will go best with their complexion or features.  To make matters worse, we now live in a day and age where there are more color options than ever before.  The internet is loaded with videos of bloggers and web-stars using rainbow palettes full of technicolor shadows and blushes.  It’s not surprising that we would get overwhelmed.  But before you give up your search, let me give you a basic lesson on color theory and the color wheel for makeup that might simplify the process.